Fighting Childhood Obesity With Better Marketing

Marketers have mastered the art of generating impulse purchases at grocery stores. Customers waiting in line find tantalizing candy and other treats within their reach. Dr. David Just is...

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Harnessing a Flood of Data to Improve Rice Production

Dr. McCouch and Dr. Wang analyzed genetic sequencing of all the rice varieties whose seeds lie in the public domain to determine the genetics responsible for production levels in speciļ¬c...

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Improving Irrigation: Developing Sensors to Measure Thirst in Plants

Dr. Stroock and his team are developing sensors to detect the thirst of apple trees in order to more precisely irrigate orchards. Instead of using traditional techniques to estimate water...

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Thinking Tiny: Blocking Pathogenic Bacteria With Nanoengineered Surfaces

Foodborne illnesses can be caused by food coming in contact with bacteria on surfaces in food-processing plants, restaurants, and households. When enough bacteria congregate, they create...

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